This post is also available in: English
Running a small business or startup enterprise takes initiative, creativity, and drive. For intrepid individuals courageous enough to undertake it, time and resources are often scarce. That’s why it makes good sense to take full advantage of new available technology to enhance and streamline your business.
The Small Business section of the New York Times offers articles of interest about technology to small business owners, including topics such as:
- Using Twitter to market small businesses: Micro blogging is the sole method of advertising for many businesses with no marketing budget.
- Text message marketing: This article claims that text messaging can increase sales and establish customer relationships for a reasonable cost.
- Managing your online reputation: This includes interacting with customers and monitoring web conversations.
A February 13, 2015 article on Tech Cocktail entitled New Business Technology for the New Year has several technology suggestions for small business owners. The author claims that by working smarter instead of harder with new affordable technology options, small businesses can streamline operations and maximize returns. According to the article, business owners may consider any or all of the following:
- Social Media: Although social media is a valuable marketing tool, managing it can be time-consuming. For that reason, it is recommended that you choose one or two social platforms that suit your business audience instead of branching out to multiple platforms. The author recommends Twitter for promoting deals or specials, Instagram for visuals, and Facebook for dialogs with customers.
- Cloud Document Storage: This makes shared documents accessible from home or mobile devices, but controls are still available as to who can edit or access them. The article recommends affordable cloud storage friendly to small business, such as Box, Google Drive, Drop Box, or One Drive.
- Voice Over Internet Protocol (VoIP) Phone and Fax: This technology has features that can enable small businesses to present a polished image at very low cost. Switching to VoIP phone and fax could help you improve service and image while reducing costs.
- Mobile Apps: Apps can replace certain traditional business services and can be particularly useful for hands-on business owners and employees who are seldom if ever in an office. Accounting, travel management, point-of-sale, and a number of other useful business apps are available.
In a December 2013 article on Entrepreneur, author Michael Garrity claims that technology is a vital tool that is leveling the playing field for small businesses. In terms of small business technology, the article recommends the following:
- Move your business to the cloud.
- Replace expensive POS solutions with an app on your tablet or smart phone.
- Offer loyalty and rewards programs to your customers using FiveStars, Belly, or Perka at affordable prices.
- Take advantage of inexpensive tools such as cloud apps for accounting, HR, and other backend productivity.
- Use marketing and sales plug-in apps to track customers, active leads, sales pipelines, and more.
As covered in this article, with a tablet and a few essential apps, a small business owner can run a customer’s credit card, promote the daily specials on Twitter, manage payroll, and much more.
- The New York Times: Small Business Technology
- Tech Cocktail: New Small Business Technology for the New Year
- Entrepreneur: Top 5 Technology Secrets to Build Your Small Business