startup

Is Your Startup Business Idea Any Good?

Is Your Startup Business Idea Any Good?

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Whether you are still in the brainstorming stage of a startup business or if you’re already a business owner and have ideas for starting another business, the thought that crosses your mind more often than not is, “Is this even a good idea?” When coming up with business ideas, it’s easy to be optimistic and confident until someone tells you it’s not the greatest idea or you find out that a business like yours already exists.

Dreams of starting a business can be a fleeting thought, but if you really want it to work, you can definitely give it a go. Will it be easy? Not always. Will everyone love it? Probably not. However, remember the old saying, “You’ll never know until you try”? Keep that in mind as you come up with a business idea or two.

Got an Idea? Questions to Ask Yourself

Having a long list of ideas are better than none. While you may only have a few viable ideas out of the bunch, it’s a good start. When tossing around ideas, it’s important to ask yourself some questions and see if your business idea can answer them. Here are some questions to consider when planning your business:

Is Your Idea “Trending”?:

When planning a startup business, it’s wise to keep your eye on trending businesses. While not every business that starts out trending and strong is in for the long haul, it can give you a good starting point. Pay close attention to businesses that continue to trend as they grow.

Will My Business Solve a Problem?:

Think as your startup business as the scientific method (in a way). You must ask yourself a question, do your research, and come up with a conclusion. A successful business often solves a problem. Whether you are looking for a way to keep people from losing their car keys or how to decrease the number of roadway accidents, your business should solve a problem. The problem may not be yours, but you’re likely to find someone with the problem.

Are People Willing to Pay for My Business?:

Whether you’re selling a product or a service, a big question you should ask yourself is if people will pay for whatever you’re selling. These days, there are a lot of services available for no cost (which can make for tough competition), so you’ll need to determine what makes you stand out from the others.

Does it Excite You?:

Many people start up a business because they know it’s a good idea, but they only feel a little passion for it. Sure, a business may be profitable, but if your heart’s not in it, it’s not going to thrive as well as it could nor will it last. Although you have a specific audience that you’re trying to capture and excite, don’t forget about your own emotional investment. Remember, if you believe in your business idea and are excited, it’s a great starting point. Ask others what they think, take advice into consideration, but don’t let the naysayers steer you away from something you really want to do.

Startup Trends of 2016

Startup Trends of 2016

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Startups are dramatically impacting modern society, and it is safe to say that they are shaping this new generation. Unlike larger organizations, these agile companies take much larger risks and give opportunities to unproven new visionaries in the hopes of bringing something great to the consumer. New startup launches are everywhere. They appear in developed and less developed countries with equal flare and enthusiasm in pursuing product and service perfection. The year 2015 was recognizable for the startup trend of 3D printing, the exaggerated usage of drones, and the ‘internet of things’. Some inventions were great while others had some issues. Competition and consumer expectation are demonstrably growing bigger and bigger each year. 2016 is expected to be a year of improving the services and products created last year, with that handing out some world-changing ideas. Let’s take a look at the trends we hope to see from startups in 2016.
Tech for Everyday Living
First on the list is the improved usage of Wearables in multiple industries. Consumers are showing great demand for wearables, and it is a seemingly addictive product niche. Almost 80% of the initial adopters of this technology consider the Wearables market to be a significant strategic asset to the future of their business. The spending on Wearables by previous consumers is expected to have a repurchase percentage of 90%. There are also new customers ready and willing to adopt and install them in their businesses as well. Even though Smart home devices were greeted with some skepticism, after additional adoption occurred, and people started actively using them and connecting every tech product in their home to it, the trust factor was developed. Along with Wearables, it is expected that in 2016 Smart homes adoption will hit full market penetration and will become commonplace for many families that desire progress and security in their lives. When you have already connected everything in your life to one system, the risk of having your personal information leak or hacked does increase. To fight this, many companies will work on developing privacy protection for potential consumers in order to meet their needs. This opens up an entirely new market for the cyber privacy business.
More Advanced Technology
The creation of Smart cities really started getting noticed in 2015. These systems allowed zones to be controlled through one, all-connecting system. The aspect of health is also a major focus. Digital health has exponentially grown. Some examples are faster sequencing of DNA, in depth clinical analysis, technological advancements, and online services for mental healthcare. A new movement took shape in the form of autonomous cars. Autonomous cars are becoming more and more popular as people are willing to accept them because of the many benefits they carry (safety, health, environment). This is still in its infancy and the software has many details that still need to be worked on. Even though it is a much more budget heavy endeavor, the space exploration segment of startups will have a significant role in 2016. Small developers are going to be the backbone for the leading two companies, SpaceX and BlueOrigin, in their quest for knowledge.
All things are moving in the tech-direction, and as more and more individuals bring their own ideas to the table, it is only expected that daily life will get better, easier and more innovative.

Don’t Let Startup Upkeep Be Your Downfall: Tips for Continued Success

Don’t Let Startup Upkeep Be Your Downfall: Tips for Continued Success

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When nearly seven out of ten startups fizzle out before they hit the ten year mark, it’s no wonder the internet is flush with tips of the trade to help you succeed. However, many starry-eyed entrepreneurs get so caught up in the initial launch and logistics of their potential new empire, they forget to save their marketing energy for the long haul. Although launching a small business is always different, it’s imperative that entrepreneurs approach their efforts by evolving traits of both the “tortoise” and the “hare” in the race to the finish line.

Maintain Momentum

Most businesses want to emerge with a big splash, eager to leverage any and all PR or marketing opportunities they can brainstorm. In the early planning stages, figuring out the most fun, exciting and impactful publicity strategies is exhilarating. However, as quarterly reports pile up and daily troubleshooting takes hold of your worries, bombastic early strategies can quickly slow to a trickle. To avoid this, it’s important to utilize all the tools at your disposal to keep your brand presence strong and relevant without breaking your back to do so.

  • Social media aggregation tools: it’s imperative to maintain a strong media presence for your startup, and there are many tools to help you do so without spending hours a day. Sprout Social or Hoot Suite, for example, can allow you to parcel out a posting strategy that allows you to pre-program posts all at once.
  • “The Fortune is in the Follow Up,” is an old saying that pertains strongly to new businesses. Strategize Your Success points out that a little personal massaging can go a long way. Something as simple as a kind follow-up email can be enough to remind your busy potential clients that you’re around and ready to spring to action.

Read the Fine Print

While some people are natural detail-oriented and wouldn’t dare skip a single line of fine-print, many of us, much to the chagrin of our bank accounts, don’t come over details that could have negative long-term effects on a start up. For example, if leasing a commercial space, Lisa Girard for Entrepreneur notes that many commercial spaces are wracked with hidden fees, utilities and the potential for costly misfortune. For example, many buildings built prior to the 1990s still contain asbestos, or lead if built before 1970. If your business offers a unique product or proprietary service, it’s also essential to ensure all the patents are in order. Although it’s tempting to assume there isn’t anyone lurking to ride the coattails of your wonderful idea, Sansone and Lauber, Missouri Lawyers,  points out that there are many people and companies that are just waiting to “unscrupulously violate patent owner’s right.”

Create a Lasting Culture

Employee “quit” numbers are up, according to Forbes, and the cost of losing an employee is not only astronomical, but the disengaged employees that leave or often disengaged leading up to the decision, which also hurts bottom line and productivity. In a nutshell, employees who feel valued and engaged can help give your company wheels that helps give it those extra miles for the long haul. Bill Conerly for Forbes notes that in order to maximize retention and culture, business owners should:

  • Track retention: look for trends and arcs in employee happiness, engagement and productivity
  • Give employees a path: no one wants to sit around feeling like a cog in a cubicle all day. Giving employees a long term purpose and goals can help them feel like the work they do is leading up to something rewarding.
  • Increase Flexibility: Draconian rules and rigidity can make employees feel trapped and undervalued. Although there needs to be a balanced schedule and professional environment, flexible hours and accommodation of personal schedules can go a long way to keep employees happy.
  • Keep an Eye out for Stressors: whether it’s a jack-hammer outside or a thermostat stuck on 90 degrees . . .or even a particularly loud talker . . . office stressors can quickly turn a tranquil environment into a high-stress zone.
Things One Should Look Out For When They’re Starting Up A Business

Things One Should Look Out For When They’re Starting Up A Business

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Entrepreneurs are endlessly creative, and a driving force in the U.S. economy. If you are considering starting up a business, there are several things to look out for prior to investing your time and/or money. A new idea, product or service has the potential for success, but a review of certain facts can help you come to the right decision before you commit.

One: Is There a Market for your Product?

If you are looking for an investor, realize that investors generally prefer to put their money into projects in a growing industry, rather than something new and untried. Niche businesses are less likely to attract investors, but also have the potential of exploding under the right conditions. You may need to put your own money into the project to get it off the ground, and show significant sales before you can attract an investor. If you are committed to proceeding with your idea, your first step is to evaluate the market, and take a long, hard look at the competition. The advantage of a startup in a competitive field is that you don’t have to reinvent the wheel with regard to marketing the product, and can learn from what other companies are doing. The downside is that you are dealing with competition, and any newcomer must have a brilliant marketing strategy to gain a market segment.

Two: Your Organization Chart

The business model can prove to be a make/break for a startup. If your product is still in development, the cost of development should be realistically evaluated before you jump in. If the product exists, and only needs to be released onto the market, your most critical issue is sales. Don’t form a “top-heavy” new business. The owner of a business ideally has the ability to sell the product, as the knowledge of the product and how to interest buyers is pivotal in the success of the enterprise. Hiring the right sales people to get your product sold the most crucial issue at this point in the game. On the back end, on-time delivery of the product or service is equally important for building a customer base. You essentially have just three sections in a new organization: sales, delivery and finances. Focus your attention on developing a sales plan and collateral marketing materials that meet the needs of the market you are entering. As your sales increase, you will need to hire on others, including sales managers (who should be top salespeople themselves, as well as having the right “people skills” to handle sales personnel, as well as motivate and inspire). Focus on what is important in making your organization flourish when you craft your organizing chart. Initially, man up only the most critical jobs, and add more personnel later. Payroll is often the biggest expense, and your organization should be lean and mean.

Three: Publicity

Getting your product reviewed and creating a buzz may appear to be difficult. Start at a local level. Your local media outlets are always searching for content, and if you present a compelling story, they will present it. Get as much media attention as you can, including online reviews, reviews by influential bloggers in your industry, and maintain a flourishing online presence with a website that is kept current, industry blogs that present your company as an industry leader. You can move ahead much faster if you put your “beans” into online marketing campaigns as a priority, and many of these actions are far cheaper than traditional marketing campaigns. As sales increase, you will be able to pay for more expensive forms of advertising. Get your team to participate in local activities, charities and other similar events, raising your profile in the community.

Four: The Right Team

Build a team that can work together. Avoid people who are egotists, arrogant, critical or difficult to deal with. You could end up spending your time resolving intercompany conflicts, and losing the best employees if you choose the wrong people. Your choices when hiring must extend beyond a resume or former achievements. Evaluate the person in front of you as a potential team member – as a human being – as part of your decision. A less experienced person with better people skills may be the best choice. Watch out for any person who comes to you with critical remarks about an earlier employer, or has an unstable work history, moving from job to job, as this usually spells trouble for you in the future. Looking for a partner? Many new businesses fail because the partners get into conflicts. You can avoid this problem by being extremely careful when you choose any business partner – or investment partner. The right team will mean success. Just one “toxic personality” can destroy the entire operation. Get the right team from the start. It is worth taking time to find exactly the right personnel for your team if you want to grow.

Setting Up Your Startup for Success

Setting Up Your Startup for Success

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Starting a new enterprise? It is an exciting time, and nothing makes the entrepreneurial blood pump faster than a new product. You can increase your chances of success if you employ a strategic approach – from the beginning.

Do Your Market Research First

Market research does not have to be a grueling or complex task, but is crucial for understanding the industry in which you plan to get involved. Online research can reveal facts that can guide a successful strategy. Research your competition thoroughly with regard to sales, industry presence, the years in business, number of employees, and other information prior to investing your time and money into a new enterprise.

A Business Plan is a Must

You will never get an investor in your project without a quality business plan. You either need an investor or a strategic partner to help you launch your product or service. Without a business plan, you will be dead in the water. A professionally written plan can be pricey, but there are examples you can find if you are capable of producing the plan yourself. Use a standard format, and ensure that you have all of the elements included in you plan. If you have the funds, invest in a professionally written business plan that includes realistic projections, and information about the competition.

Marketing Your Product

An analysis of your competition is important. You may not have to reinvent the wheel to get sales moving. Large, established firms pay ad agencies top dollar for advertising concepts and strategies, and you can take advantage of their work by analyzing what they are doing. Online marketing is generally less costly than traditional marketing, and is a good starting point for any new enterprise. Your salespeople will need some type of sales collateral that must be available in both soft and hard copies.

Choose Your Target Market

You have an ideal customer or client. Avoid any feeling of desperation, or an inclination to make losing deals just to get a sale. Your product or service is valuable, and if you make shaky deals it can become more and more difficult to deliver. You need the income flowing in the door, but set your price and stick to it rather than giving price cuts.

Don’t Assume You All

You may think you know what your potential customers want, but only surveying them will reveal the actual answers. Take the time to survey your target market and find out what they like/don’t like. This data opens the door to clever marketing strategies that actually work. The results of a survey often come as a shock, and your assumptions may have been completely off the mark. You won’t know until you ask. Don’t assume you know.

Keep Your Overhead Down

Investing in an office space, equipment and hiring personnel will eat up your investment funds faster than you can imagine. Keep the number of employees at the lowest possible minimum as long as possible. Stay lean and mean through the early stages and beyond. Any area where you can cut costs – do it. Any new enterprise generally costs much more than predicted to get off the ground, and if you manage your costs correctly, you can make it through the birth process without having to fold – which many startups do when investment funds run out.

Safety First

You need to protect your employees from harm, as any legal threat puts the whole enterprise in jeopardy. Study up on the safety requirements for your industry. One premises liability claim can put you out of business before you get your enterprise off the ground. If your business involves driving, delivery trucks or other types of transportation, make sure any company vehicles are in good repair and all systems are maintained and repaired if needed. Train all new personnel on issues such as sexual harassment and discriminatory behavior – these can be expensive legal cases.

Sketch it Out

Put your workflow process in writing. Many new enterprises fail when they get through the initial launch and are then unable to deliver the product. The manufacture of any product can be complex, particularly when working with overseas companies. Map it out, and don’t sell more than you can produce. Your service and delivery are the most critical point in whether you will have a repeat customer. Take the time to sketch out your workflow process with every potential glitch, bug or slowdown area identified in advance and processes put in place to resolve issues such as late delivery of components or customers that cancel orders. Expect the unexpected and you’ll deal with these events better.